A basic tee-shirt should NOT be $50, $60 nor $70, and this is the first line that needs to be drawn in making sustainable fashion affordable and accessible. No matter your geography, style sensibility or ethnic background - a basic white (black or grey) tee shirt is more than likely a staple part of any wardrobe.
This is the perfect place to start your sustainable fashion journey when you’re ready and able to take that first step in purchasing something new.
Most people don’t know the basic lifestyle of a tee shirt. The material phase alone includes farming, irrigating, fertilizing, harvesting and ginning. Understanding the time it takes just to make a tee but also the waste that’s created when using conventional cotton will make buying that first sustainable tee extra special.
One brand we love has a mantra of “accessible-luxury”. Truth Alone Clothing is a basic tee brand specializing in Peruvian Organic Pima Cotton, as well as Peruvian Sourcing & Production. They work to keep everything as local as possible, from raw material to finished product, but their our photography, stylists, models, and locations are also Peruvian. “We believe in giving back to a culture that puts so much love into everything they do, and that’s the truth.”
Here are some looks in my Truth Alone tee shirts:
- Peruvian Organic Pima Cotton White tee - Truth Alone
- Thrifted Mustard Overalls
- Indigo Dyed Slides - Studio One Eighty Nine